Media Kit — Subprime 2017 Media Kit
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What Sets Us Apart?

1 Original Content

Our industry experts provide original and timely content for the industry.

2 Digital Presence

We are everywhere our readership needs us to be. Find the latest news on, Twitter, and LinkedIn.

3 Oversized

You worked hard developing your message and brand. Show it off in our 10. 5 x 12.5 magazine.

4 Longevity

We’ve delivered the news to the subprime auto finance industry for over 10 years. Reaching 45,000 desks and inboxes every other month. Our subscribers include subprime lenders, independent finance companies, banks, and franchised and top independent dealers

5 E-News

Scheduled and breaking news platforms that reach our 16,500 subscribers.

6 Live Events

We partner with NIADA, NAF, and NAAA to bring the industry Used Car Week, which includes the SubPrime Forum and Re3 Conference.

7 Industry Recognition

Each year, we tip our hats to the good work being done across the industry.

8 In-Demand Issues

In-depth look at market influencers: top lenders and government agencies.

9 Bonus Circulation

Enhance and expand your marketing efforts at NADA, AFSA, NABD, NAF, NIADA, and UCW.

10 Industry Partners

Our writing staff has great relationships with industry thought leaders, data providers, associations, alliances, and organizations. All to bring the reader the latest trends, best practices, and impactful changes to the industry.