Florida Realtor October 2012 : Cover

Makeover: One sales associate discovers it’s easier (and cheaper!) than he thought to harness the power of video. Moneyball for Real Estate Pitch the Numbers. Refi ne Your Recruiting. THE BUSINESS MAGAZINE OF FLORIDA REAL ESTATE I fl oridarealtors.org/magazine I October 2012 ® MICRO OFFICE MODELS At Walmart, Waldorf Astoria and the mall ONLINE RENTAL SCAMS ON RISE Protect yourself and your customers from Craigslist fraud. Plus Two Teams Two Cities Lead-Generation Programs Macro Trends Infl uencing Your Business FLORIDA REALTORS® fl oridarealtors.org

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