Florida Realtor October 2009 : Cover

Manage It: Two brokers, two very di erent ways of handling short sales. Also, new case: Are transaction fees legal? THE BUSINESS MAGAZINE OF FLORIDA REAL ESTATE I fl oridarealtormagazine.com I October 2009 * 10 ® In this age of cautious buyers, expired listings and extended days on the market, knowing the ins and outs of how procuring cause gets determined is vital. Whose Sale Is It Florida Realtors® fl oridarealtors.org ? BECOME A KNOW IT ALL Knowledge is power. Give consumers what they want by setting yourself apart as an expert. SECONDS TO SELL YOURSELF: GO! Create a 10-second “elevator speech” that’s uniquely you.

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