Florida Realtor April 2011 : Page 5

Upfr nt NEW FTC RULE pg5 FACEBOOK FAN PAGES pg5 A CENTURY OF REALTOR® SERVICE pg6 GREAT AMERICAN REALTOR DAYS pg6 GLOBAL MARKETPLACE TIP OF THE MONTH They Still Love Us Ciao! Florida is still a desirable destination for global buyers and investors. ure, it’s been a tough few years for Florida real estate, but the growing importance of foreign homebuyers has o set some of the damage. Roughly two out of every three Realtors® in the state had at least one international transaction within the past year. The National Association of Realtors, in cooperation with Florida Real-tors, conducted a survey of Florida members, asking them about their experience working with interna-tional customers. Here are the highlights: • Half of the respondents said that international customers accounted for 25 percent of their business or S less; 15 percent reported that inter-national homebuyers accounted for more than half of their business. • 51 percent of the international cus-tomers purchased a detached single-family home; 37 percent a condo; 11 percent a town house; and 1 percent some other type of home. • 38 percent purchased property in a suburban area; 30 percent in a resort area; 25 percent in a central city; and 7 percent in a small town or rural area. • 15 percent plan to use their property less than one month per year; 21 percent, one to two months; and 34 percent, three to six months. Rather than try to mix business with pleasure on Facebook, build fan pages for categories such as a networking page, a lifestyle page, a past-customer page and more. To read the complete report, which includes information on why buyers choose Florida as well as why they don’t, go to fl oridareal-tors.org/Research. New FTC Rule Requires Short Sale Disclosures If you represent customers in short sales or advertise your experience with short sales, you may need to make certain disclosures to consumers. Go to www.fl oridarealtors.org/ LegalCenter/HotTopics/index.cfm for the disclosures, up-to-date analysis of the new FTC rule and more. NOW YOU KNOW ! Lower commercial real estate values continue to o er one of the few upsides for small business owners as the U.S. economy recovers. Despite this, only 6 percent of small business owners have purchased one or more commercial properties over the past two years, while most of them (52 percent) haven’t even thought about making such an acquisition. About 28 percent believe that buying real estate today presents a “great” or “substantial” opportunity. Source: CIT Small Business Commercial Real Estate Study April 2011 FLORIDA REALTOR 5

Upfront

They Still Love Us Ciao! Florida is still a desirable destination for global buyers and investors.

Sure, it’s been a tough few years for Florida real estate, but the growing importance of foreign homebuyers has o.. set some of the damage. Roughly two out of every three Realtors® in the state had at least one international transaction within the past year.The National Association of Realtors, in cooperation with Florida Realtors, conducted a survey of Florida members, asking them about their experience working with international customers.

Here are the highlights:

• Half of the respondents said that international customers accounted for 25 percent of their business or Less; 15 percent reported that international homebuyers accounted for more than half of their business.

• 51 percent of the international customers purchased a detached singlefamily home; 37 percent a condo; 11 percent a town house; and 1 percent some other type of home.

• 38 percent purchased property in a suburban area; 30 percent in a resort area; 25 percent in a central city; and 7 percent in a small town or rural area.

• 15 percent plan to use their property less than one month per year; 21 percent, one to two months; and 34 percent, three to six months.

Century of Realtor® Service

Two local boards help lead the way now as they did 100 years ago.

Chartered in 1911 by the National Association of Realtors (NAR), both the Greater Tampa Association of Realtors (GTAR) and the Northeast Florida Association of Realtors (NEFAR) in Jacksonville mark a century of Realtor service this year.

Early last century, leaders from both boards helped the “reputable real estate man” organize boards across Florida “to establish and standardize the business of real estate dealing on brokerage or otherwise, so that it will obtain the respect and confidence of the public, both buyer and seller,” according to GTAR’s first president, Thomas Hammond, when he became Florida Realtors first president in 1916.

These first Realtors showed a passion For Florida living, but knew that unscrupulous real estate traders were discouraging “homeseekers” and businesses from considering the state. Their antidote? Rally reputable professionals to organize and adopt NAR’s Realtor Code of Ethics and then band together to establish a Florida real estate license law and the Torrens system for registering land titles. In 1916, NEFAR and GTAR leaders called a statewide convention of Realtors to form the Florida Realtors Association, now known as Florida Realtors.

Hammond served as the state association’s president through 1921, supported by dozens of board members from around the state, and then NEFAR’s Ernest Hill led it through 1923, the year licensing became law in Florida.

TIP OF THE MONTH

Rather than try to mix business with pleasure on Facebook, build fan pages for categories such as a networking page, a lifestyle page, a past-customer page and more.

NOW YOU KNOW

Lower commercial real estate values continue to o.. er one of the few upsides for small business owners as the U.S. economy recovers. Despite this, only 6 percent of small business owners have purchased one or more commercial properties over the past two years, while most of them (52 percent) haven’t even thought about making such an acquisition. About 28 percent believe that buying real estate today presents a “great” or “substantial” opportunity. Source: CIT Small Business Commercial Real Estate Study

Read the full article at http://browndigital.bpc.com/article/Upfront/1288450/143037/article.html.

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