Florida Realtor April 2014 : Page 19

Overall, U.K. buyers accounted for 6 percent of the Florida international market, according to the NAR study. The most popular destinations were Orlando-Kissimmee; Bradenton-Sarasota-Venice; Tampa–St. Petersburg–Clearwater; and Lakeland–Winter Haven. “I have seen a number of families decide to sell their home in England, invest in a Florida business and move here,” Tan says. “Those immigrants tend to buy more ex-pensive homes in areas with good school districts, rather than less expensive town homes that might be more suited to short-term rentals.” When dealing with U.K. buyers, don’t take a “hard-sell” approach, says Tan. “I’m British, and we don’t like that pressure,” she says. “We also tend to be private people who don’t necessarily welcome probing questions early in a re-lationship. Instead, you should focus on providing U.K. buyers with the informa-tion they need to make an informed pur-chase decision.” That “go-slow” approach applies to buy-ers from Scandinavia, Germany and other European countries, says Christel Silver , broker-owner with Silver International Realty in Delray Beach. “I tell sellers in grEaT IdEa: Look for International Business Investment in today’s global economy, com-panies from Europe, Asia, Latin America and the Middle East are continually looking at business opportunities in florida. Cur-rently, more than 300 regional and hemispheric headquarters of companies from all over the world are located in florida, as are sales offices, warehouses and manufacturing facilities. With that high level of inter-est, international companies may acquire a small to mid-sized florida business or launch a new venture. That can create immedi-ate opportunities for home sales or rentals to the new owners, executives or managers. Those types of commercial transac-tions can also generate interest in florida “back home,” giving sales professionals an opportunity to market their services to real estate agents or homeowners in those foreign countries. A “World-class” nAR Service if you want to market florida properties to international buyers, you can get help from the National Association of Realtors® (NAR). Today, more than 4.1 million active U.s. listings on Realtor.com are automatically trans-lated into 11 different languages and distributed to more than 36 coun-tries on Realtor.com/international. “We have more than 1 million unique international visitors every month,” says Janet branton , NAR’s senior vice president for global Business and Alliances. “in addition, the site’s monitoring software allows NAR to identify states and cities of the most interest to foreign buyers,” she adds. “That infor-mation can be a great help to florida sales professionals seeking to serve international buyers.” April 2014 FLORIDA REALTOR 19

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