Auto Remarketing December 15 2016 : Page 18

AUCTION A UCTION NEWS ROUNDUP Manheim goes digital to handle infl ux of off-lease vehicles Th is year, the Manheim Central Florida team launched the Digital Block sale, a bid-ding experience that uses enhanced imaging and digital tools during live auctions. “A few benefi ts of the digital block format are faster sales, enhanced imaging, and more importantly a feel of exclusivity,” Butch Her-degen, general manager of Manheim Central Florida, said in emailed comments. “Th e ded-icated sale space and specialized format really diff erentiate their sale.” In a Digital Block sale, no vehicles run through the lanes; a live auctioneer calls the vehicles as they show up on a big screen that provides enhanced imaging and a complete condition report. Online buyers can bid as well as via Simulcast. Buyers also have the opportunity to in-spect the vehicles on the lot before or during the actual sale. “Th e majority of the feedback has been positive. Online buyers enjoy the enhanced, high-quality images. In-lane buyers enjoy the atmosphere and comfortable buying environ-ment,” said Herdegen. “Th ey like being able to sit and buy cars at a high top table while eat-ing a snack and scrolling through the condi-tion report on their tablet.” Manheim Central Florida has sched-uled a Digital Block sale for each month and reports the seven sales it has held this year resulted in an overall sales rate of 96 percent. “We see great potential for the Digital Block sale format,” added Herdegen. “From standard consignor based sales to special in-ventory sales, Manheim Central Florida plans on making the most of this great new sale op-portunity and we expect other locations will soon be off ering this format as well.” California auction now working with AMS Auction Management Solutions closed out November by announcing that the fi rm has partnered with All Valley Dealer Auto Auction in North Hollywood, Calif., for business development consulting. Tom Stewart and Richard Curtis of AMS now have relationships with 13 to-tal auction locations; a collection that also includes: ■ Columbus Fair Auto Auction ■ Greater Quad City Auto Auction ■ Rochester Syracuse Auto Auction ■ Greater Erie Auto Auction ■ DAA Chattanooga ■ DAA Murfreesboro ■ DAA Memphis ■ DAA Huntsville ■ DAA Mobile ■ Southeastern Auto Auction ■ Dealers Auto Auction of Idaho ■ 166 Auto Auction “We are very excited to be a part of the AMS group of auctions,” AVDA owner Victor Soghomonian said. “We have made a considerable investment into focusing on national accounts, and feel that Tom and Richard can be a great help in helping us achieve our goals. “Tom and Richard will work closely with myself and my sons to identify new business opportunities as well as continu-ing to solidify existing relationships with our current consignors,” Soghomonian continued. AVDA was started back in 1986 and is celebrating its 30th anniversary this year. AVDA off ers two sales weekly across four auction lanes on more than 30 acres of land. Th e operation off ers more than 1,000 units weekly with sales on Tuesday aft ernoons and Friday mornings. AVDA is a full-service auction with full reconditioning, including in-house transportation services and an in-house re-possession service. It is located in the San Fernando Valley, just outside of North Hol-lywood, Calif. “We are very excited to be working with ADVA,” Stewart said. “Victor and his team have built a very strong auction in southern California, and now with less in-dependent auction options for consignors in that part of the country, there is real op-portunity for them to become a real power-house in that market. “One of our goals here at AMS is to fo-cus on providing our customers with the best service we can while working through a proven sales strategy to help them grow their business,” Stewart added. December 15–31, 2016 Manheim Central Florida’s Digital Block. Below: Manheim has a fl eet of mobile trucks, buses and “auction in a box” portable technology units for its mobile auctions. Photos courtesy of Manheim. Manheim mobile auctions yield high sales rates Manheim’s mobile auction program now produces a higher sales rate than the compa-ny’s other channels, such as in-lane, mobile and online. Th e auction company says its clients are averaging 70 percent sales rates through mo-bile auctions. “Mobile auctions extend the reach and bring the excitement of the live, wholesale auc-tion experience anywhere there is demand,” said Grace Huang, senior vice president of in-ventory services at Manheim. “With technolo-gy and our state-of-the-art mobile fl eet, we are truly able to shape local sales experiences tai-lored to the seller’s needs at anytime and any-where and the buyers are responding.” Initially, Manheim’s mobile auction pro-gram was incepted to provide independent and small franchised dealers more convenient ways to buy and sell vehicles. Since its development, the program has proved to also be a convenient and effi cient option for larger franchised dealers, as well as commercial consignors. Th e program off ers dealers added fl ex-ibility, more access to vital vehicle inventory and has led to a 20 percent increase year-over-year in dealer volume, according to Manheim. Mobile auctions are attractive to dealers because of reduced transportation and travel costs, in addition to off erings such as on-site condition reports and imaging, title transfer and management and sale marketing support. Currently, Manheim oversees more than 60 sales each month at mobile auction sites in 20 states. “Our team is developing new and cre-ative ways to utilize mobile auctions and gain effi ciencies for our dealer and commercial cli-ents,” said Randy Beil, vice president of mobile at Manheim. “Our commercial clients have re-sponded enthusiastically.” DAA Northwest anniversary benefi t raises $123,400 In November, DAA Northwest celebrat-ed 24 years and hosted its annual Anniversary Sale Fundraiser to help support four local Spo-kane charities. Th e auction matched all funds, bringing the two-day event’s tot al to $123,000. “Our thanks go out to all of our cus-tomers who contributed to the evening,” said auction president Bob McConkey. “These organizations depend on the support 18 Auto Remarketing of this event. They are absolutely filled with gratitude and are in awe of the generosity of the dealer community.” The annual anniversary dinner and auction event has raised more than $1.2 mil-lion for its local non-profit partners, accord-ing to DAA. The celebration began with an 860-unit afternoon sale featuring consignment from Hyundai Finance, Kia Finance, Ford Mo-tor Company, Ford Credit, Toyota Financial Services, Avis Budget Group, and Ally Auto Remarketing. Auctioneer Rose Backs on stage with Bob McConkey during DAA Northwest’s November fundraising event. Photo courtesy of DAA Northwest. www.AutoRemarketing.com

Manheim goes digital to handle influx of off-lease vehicles

This year, the Manheim Central Florida team launched the Digital Block sale, a bidding experience that uses enhanced imaging and digital tools during live auctions.

“A few benefits of the digital block format are faster sales, enhanced imaging, and more importantly a feel of exclusivity,” Butch Herdegen, general manager of Manheim Central Florida, said in emailed comments. “The dedicated sale space and specialized format really differentiate their sale.”

In a Digital Block sale, no vehicles run through the lanes; a live auctioneer calls the vehicles as they show up on a big screen that provides enhanced imaging and a complete condition report. Online buyers can bid as well as via Simulcast.

Buyers also have the opportunity to inspect the vehicles on the lot before or during the actual sale.

“The majority of the feedback has been positive. Online buyers enjoy the enhanced, high-quality images. In-lane buyers enjoy the atmosphere and comfortable buying environment,” said Herdegen. “They like being able to sit and buy cars at a high top table while eating a snack and scrolling through the condition report on their tablet.”

Manheim Central Florida has scheduled a Digital Block sale for each month and reports the seven sales it has held this year resulted in an overall sales rate of 96 percent.

“We see great potential for the Digital Block sale format,” added Herdegen. “From standard consignor based sales to special inventory sales, Manheim Central Florida plans on making the most of this great new sale opportunity and we expect other locations will soon be offering this format as well.”

Read the full article at http://browndigital.bpc.com/article/Manheim+goes+digital+to+handle+influx+of+off-lease+vehicles/2663919/367549/article.html.

Manheim mobile auctions yield high sales rates

Manheim’s mobile auction program now produces a higher sales rate than the company’s other channels, such as in-lane, mobile and online.

The auction company says its clients are averaging 70 percent sales rates through mobile auctions.

“Mobile auctions extend the reach and bring the excitement of the live, wholesale auction experience anywhere there is demand,” said Grace Huang, senior vice president of inventory services at Manheim. “With technology and our state-of-the-art mobile fleet, we are truly able to shape local sales experiences tailored to the seller’s needs at anytime and anywhere and the buyers are responding.”

Initially, Manheim’s mobile auction program was incepted to provide independent and small franchised dealers more convenient ways to buy and sell vehicles.

Since its development, the program has proved to also be a convenient and efficient option for larger franchised dealers, as well as commercial consignors.

The program offers dealers added flexibility, more access to vital vehicle inventory and has led to a 20 percent increase year-over-year in dealer volume, according to Manheim.

Mobile auctions are attractive to dealers because of reduced transportation and travel costs, in addition to offerings such as on-site condition reports and imaging, title transfer and management and sale marketing support.

Currently, Manheim oversees more than 60 sales each month at mobile auction sites in 20 states.

“Our team is developing new and creative ways to utilize mobile auctions and gain efficiencies for our dealer and commercial clients,” said Randy Beil, vice president of mobile at Manheim. “Our commercial clients have responded enthusiastically.”

Read the full article at http://browndigital.bpc.com/article/Manheim+mobile+auctions++yield+high+sales+rates/2663922/367549/article.html.

DAA Northwest anniversary benefit raises $123,400

In November, DAA Northwest celebrated 24 years and hosted its annual Anniversary Sale Fundraiser to help support four local Spokane charities.

The auction matched all funds, bringing the two-day event’s total to $123,000.

“Our thanks go out to all of our customers who contributed to the evening,” said auction president Bob McConkey. “These organizations depend on the support of this event. They are absolutely filled with gratitude and are in awe of the generosity of the dealer community.”

The annual anniversary dinner and auction event has raised more than $1.2 million for its local non-profit partners, according to DAA.

The celebration began with an 860-unit afternoon sale featuring consignment from Hyundai Finance, Kia Finance, Ford Motor Company, Ford Credit, Toyota Financial Services, Avis Budget Group, and Ally Auto Remarketing.

Read the full article at http://browndigital.bpc.com/article/DAA+Northwest+anniversary++benefit+raises+%24123%2C400/2663924/367549/article.html.

California auction now working with AMS

Auction Management Solutions closed out November by announcing that the firm has partnered with All Valley Dealer Auto Auction in North Hollywood, Calif., for business development consulting.

Tom Stewart and Richard Curtis of AMS now have relationships with 13 total auction locations; a collection that also includes:

■ Columbus Fair Auto Auction
■ Greater Quad City Auto Auction
■ Rochester Syracuse Auto Auction
■ Greater Erie Auto Auction
■ DAA Chattanooga
■ DAA Murfreesboro
■ DAA Memphis
■ DAA Huntsville
■ DAA Mobile
■ Southeastern Auto Auction
■ Dealers Auto Auction of Idaho
■ 166 Auto Auction

“We are very excited to be a part of the AMS group of auctions,” AVDA owner Victor Soghomonian said. “We have made a considerable investment into focusing on national accounts, and feel that Tom and Richard can be a great help in helping us achieve our goals.

“Tom and Richard will work closely with myself and my sons to identify new business opportunities as well as continuing to solidify existing relationships with our current consignors,” Soghomonian continued.

AVDA was started back in 1986 and is celebrating its 30th anniversary this year.  AVDA offers two sales weekly across four auction lanes on more than 30 acres of land.  The operation offers more than 1,000 units weekly with sales on Tuesday afternoons and Friday mornings. 

AVDA is a full-service auction with full reconditioning, including in-house transportation services and an in-house repossession service. It is located in the San Fernando Valley, just outside of North Hollywood, Calif.

“We are very excited to be working with ADVA,” Stewart said. “Victor and his team have built a very strong auction in southern California, and now with less independent auction options for consignors in that part of the country, there is real opportunity for them to become a real powerhouse in that market.

“One of our goals here at AMS is to focus on providing our customers with the best service we can while working through a proven sales strategy to help them grow their business,” Stewart added.

Read the full article at http://browndigital.bpc.com/article/California+auction+now++working+with+AMS/2663927/367549/article.html.

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