Media Kit BHPH 2017 Media Kit : Page 2

What sets us apart? National Alliance of Buy-Here, Pay-Here Dealers + SubPrime Auto Finance News This collaboration results in valuable content exclusive for the BHPH industry. 3 A Publication of NABD and SubPrime Auto Finance News Oversized You worked hard developing your message and brand. Show it off in our 10.5 x 12.5 magazine. Don’t be the mule on the buy-here, pay-here farm J.D. Byrider adds third location in Arkansas Industry Experts 10 17 The current state of the industry The view from Ken Shilson of NABD HOUSTON — Leading into the 18th annual National Conference for BHPH hosted by the National Alliance of Buy-Here, Pay-Here Dealers, we spoke with Ken Shilson, the president and found-er of NABD, about a host of issues impacting operators. BHPH Report asked Shilson about the diminishing market presence BHPH dealers possess nowadays, how moves made by in-vestment leaders on Wall Street are impact-ing dealers on Main Street, as well as some tidbits that dealerships can leverage during the second half of the year. subprime finance companies, credit unions and franchised dealers. That’s a pretty big slice out of the market, and therefore it has to result in some adjustments. One of the big adjustments is in order to survive today you have to have financial flexibility and cap-ital availability. You have to get your finan-cial house in order to be able to weather the SHILSON continued on page 9 The view from Steve Jordan of NIADA ARLINGTON, Texas — The National how membership continues to grow and Independent Automobile Dealers Associ-why it’s important for operators to gather ation gathers for the 70th time during its on an annual basis. National Convention in June. NIADA chief executive officer Steve What subjects are you Jordan shared with BHPH Report about discussing with how the small-business owners who NIADA members most make up the association’s membership are nowadays? How often? Why? adapting to changes in the marketplace, I can tell you a lot of the stuff on the regulatory and compliance side of the business is what we continually beat the drum on because that seems to be a con-tinuing concern with a lot of dealers. The ever-growing reach of the CFPB and FTC rulings and those matters are all front and center for dealers to be paying attention to and be aware of. I would also say small business survivabili-ty is a lot of what we’re talking about, just how to compete as a small business and mak-ing sure you’ve got a good How are BHPH operators surviving the storm from subprime finance companies that seems to have been going on for several years now? Based on numbers that Experian has provided through December 2015, it ap-pears that buy-here, pay-here has lost about 40 percent of its market share to Ken Shilson NABD President Steve Jordan NIADA CEO 2 5 Cherokee Automotive Group | 301 Cascade Pointe Lane | Cary, NC 27513 “You must have a compliance focus today. That’s because in the past the industry has not been scrutinized the way it is now.” Photo courtesy of NIADA 2015 Industry Benchmarks from NCM Associates and Subprime Analytics 4-7 A lender who allows you to spend more time on What Matters Most { America’s Best BHPH Dealers Sponsored by: 12 May/June 2016 | Volume 3 | No. 3 JORDAN continued on page 8 “A lot of those things we’re talking through our Certified Master Dealer program and our 20 Group programs.” 4 Nick Zulovich Joe Overby We are everywhere our readership needs us to be. Find the latest news on BHPHReport.com, Twitter and LinkedIn. Digital Presence E. GREENVILLE, PA US POSTAGE PAID PRSRT STD Permit No. 555 E-News Scheduled and breaking news platforms that reach our over 17,000 subscribers. 2016 MEDIA GUIDE

What Sets Us Apart?

1 National Alliance of Buy-Here, Pay-Here Dealers + SubPrime Auto Finance News

This collaboration results in valuable content exclusive for the BHPH industry.

2 Industry Experts

3 Oversized

Industry Experts You worked hard developing your message and brand. Show it off in our 10. 5 x 12.5 magazine.

4 Digital Presence

We are everywhere our readership needs us to be. Find the latest news on BHPHReport.com, Twitter and LinkedIn.

5 E-News

Scheduled and breaking news platforms that reach our over 17,000 subscribers.

6 Live Events

We partner with NIADA, NAF, and NAAA to bring the industry Used Car Week.

7 Industry Recognition

Each year, we tip our hats to the good work being done across the industry.

8 In-Demand Issues

Features on the leaders of the pack; 9 see what makes them thrive.

9 Bonus Circulation

Enhance and expand your marketing efforts at NADA, NABD, and NIADA.

10 Industry Partners

Our writing staff has great relationships with industry thought leaders, data providers, associations, alliances, and organizations. All to bring the reader the latest trends, best practices, and impactful changes to the industry.

Read the full article at http://browndigital.bpc.com/article/What+Sets+Us+Apart%3F/2615700/349609/article.html.

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