Media Kit Subprime 2017 Media Kit : Page 2

What sets us apart? Original Content Our industry experts provide original and timely content for the industry. Nick Zulovich Joe Overby 3 | No. 2 March + April 2016 | Volume 11 Oversized You worked hard developing your message and brand. Show it off in our 10.5 x 12.5 magazine. Auto Finance News Digital Presence We are everywhere our readership needs us to be. Find the latest news on SubPrimeNews.com, Twitter, and LinkedIn. Whether it’s UDAP or UDAAP, there’s cause for concern Some subprime elements of leasing reminiscent of 1990s 3 4 ▼ ▼ ▼ Top 9 regulatory priorities shared by the CFPB By Nick Zulovich, Editor WASHINGTON, D.C. — The chief of staff at the Consumer Fi-nancial Protection Bureau recent-ly spelled out nine priority goals the regulator intends to work toward during the next two years. While listed alphabetically, the first three mentioned by Chris D’Angelo certainly could be con-nected with auto financing. The Does your store culture drive subprime business? 18 20 22 ▼ ▼ Profile Series with Chuck Jones, National Indirect Lending Head of Dealer Financial Services, SunTrust Banks Sponsored by Characteristics of successful chief executive officers By Nick Zulovich, Editor CARY, N.C. — SubPrime Auto Finance News reached out to a wide array of industry leaders to gather perspective on what makes a successful chief executive offi-cer who in some capacity partic-ipates in vehicle financing. A gen-eral consensus sprouted from sev-eral conversations about the CEOs who are leading companies in a marketplace that’s becoming more competitive and regulated. Jack Tracey is the executive di-rector of the National Automotive Finance Association. For more than 20 years, Tracey has interact-ed with CEOs from start-up com-panies to some of the largest play-ers in the industry. “In the position they’re in, they need to bring talent and ex-perience,” Tracey said about what a successful CEO possesses. “But what’s most needed today is adaptability. With the market con-tinuing to change and technolo-gy evolving and regulations be-ing such a challenge, an execu-tive running a finance company has to be able to adapt himself and make his organization adaptable to these challenges.” rundown included: Repossession volume to rise ‘modestly’ in 2016 Ken Shilson is the co-founder and president of the National Alli-ance of Buy-Here, Pay-Here Deal-ers. Shilson has pored over reams of data with successful operators who have a single lot, to executives who decide where millions of dol-lars worth of capital are deployed “They’re being very proactive in their approach to the market,” Shilson said about effective chief executive officers.” In other words, they’re not sitting back and saying, ‘Well we’ve done it this way for the last 15 years. We need to do it the same way for the next 15 years.’ SUCCESSFUL continued on page 6 1. Arbitration 2. Consumer reporting 3. Debt collection 4. Demand-side consumer behavior 5. Household balance sheets 6. Mortgages 7. Open-use credit 8. Small business lending 9. Student lending “We selected these goals based on the extent of the consumer harm that we identified and our capaci-ty to eliminate or lessen that harm,” D’Angelo wrote in a blog post on the CFPB’s website. “We weighed each of our tools — for example, setting basic rules of the road, improving consumer education, or holding institutions TOP 9 continued on page 3 Dealers are choosing NextGear Capital to get the buying power they want and flexible terms they need! 2 5 PRST STD 4 Longevity We’ve delivered the news to the subprime auto finance industry for over 10 years. Reaching 45,000 desks and inboxes every other month. Our subscribers include subprime lenders, independent finance companies, banks, and franchised and top independent dealers { Cherokee Media Group | 301 Cascade Pointe Lane | Cary, NC 27513 US POSTAGE PAID E. GREENVILLE, PA Permit No. 555 E-News Scheduled and breaking news platforms that reach our 16,500 subscribers. 2017 MEDIA GUIDE

What Sets Us Apart?

1 Original Content

Our industry experts provide original and timely content for the industry.

2 Digital Presence

We are everywhere our readership needs us to be. Find the latest news on SubPrimeNews.com, Twitter, and LinkedIn.

3 Oversized

You worked hard developing your message and brand. Show it off in our 10. 5 x 12.5 magazine.

4 Longevity

We’ve delivered the news to the subprime auto finance industry for over 10 years. Reaching 45,000 desks and inboxes every other month. Our subscribers include subprime lenders, independent finance companies, banks, and franchised and top independent dealers

5 E-News

Scheduled and breaking news platforms that reach our 16,500 subscribers.

6 Live Events

We partner with NIADA, NAF, and NAAA to bring the industry Used Car Week, which includes the SubPrime Forum and Re3 Conference.

7 Industry Recognition

Each year, we tip our hats to the good work being done across the industry.

8 In-Demand Issues

In-depth look at market influencers: top lenders and government agencies.

9 Bonus Circulation

Enhance and expand your marketing efforts at NADA, AFSA, NABD, NAF, NIADA, and UCW.

10 Industry Partners

Our writing staff has great relationships with industry thought leaders, data providers, associations, alliances, and organizations. All to bring the reader the latest trends, best practices, and impactful changes to the industry.

Read the full article at http://browndigital.bpc.com/article/What+Sets+Us+Apart%3F/2615772/349626/article.html.

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