BPC Advantage Spring 2011 : Page 1

The Brown Advantage Published by Brown Printing Company S P R I N G 2011 A Year of Growth and New Opportunities With 2010 behind us and 2011 in full swing, Brown is cautiously opti-mistic about the direction of the US economy, the return to growth in the printing, publishing, and catalog markets, and the opportunities that these bring to Brown and our clients. The magazine industry capped a strong 2010 by generating an increase of 3.1% in rate-card-reported revenue for the year, according to Publishers Information Bureau. It was the first time the industry had a full-year revenue increase since 2007. In the fourth quarter of 2010, consumer magazines recorded a 4.2% revenue increase and a 3.5% page gain compared to 2009’s fourth quarter. It was the third quarter in a row that consumer magazines posted gains in both pages and revenues. In the catalog industry, total direct marketing spending grew in the fourth quarter compared to both last quarter (Q3 2010) and the same quarter the previous year (Q4 2009). The Direct Marketing Association also reported that in 2010, direct mail catalogs generated an ROI of $7.34 for every dollar spent. With a focus on our core business and our integrated media solutions portfolio, Brown experienced a substantial amount of growth in 2010. We are poised to continue this success companywide in 2011, and want to assure you that we are “crewing up” to support growth and working hard to provide you with the quality and service you have come to expect from us. As we progress through 2011, we will continue to drive efficiency into our manufacturing platform and work to bring new business opportunities to our clients. This summer, our Waseca, MN facility will be home to a new press, which will increase capacity and flex-ibility for clients. Over 42% of Brown’s clients now leverage at least one of our media solutions and we are expanding the existing suite by adding options and services to our digital edition and catalog solutions. B.Mobile, Brown’s mobile solutions platform, continues to grow and now encompasses application development, mobile barcoding and mobile campaign development. As part of Brown’s continuous improvement efforts, we are intro-ducing a customer insight program to gather valuable feedback and discuss new ideas and technologies with our clients. We greatly value customer input and have launched a client satisfaction survey to collect clients’ insights and assure we are meeting and exceeding their needs. When you receive the survey, we ask that you take this opportunity to provide us with your thoughts. Ultimately, my desire and that of the employees of Brown Printing Company is that we get to know you, who you are, what you do, and how we can work with you to be the right partner for your print and media solution needs. We are excited about the new opportunities that 2011 will bring, and looking forward to building a bright future together. Best Regards, Volker Petersen President and CEO

A Year Of Growth And New Opportunities

With 2010 behind us and 2011 in full swing, Brown is cautiously optimistic about the direction of the US economy, the return to growth in the printing, publishing, and catalog markets, and the opportunities that these bring to Brown and our clients. The magazine industry capped a strong 2010 by generating an increase of 3. 1% in rate-card-reported revenue for the year, according to Publishers Information Bureau. It was the first time the industry had a full-year revenue increase since 2007. In the fourth quarter of 2010, consumer magazines recorded a 4.2% revenue increase and a 3.5% page gain compared to 2009’s fourth quarter. It was the third quarter in a row that consumer magazines posted gains in both pages and revenues. In the catalog industry, total direct marketing spending grew in the fourth quarter compared to both last quarter (Q3 2010) and the same quarter the Previous year (Q4 2009). The Direct Marketing Association also reported that in 2010, direct mail catalogs generated an ROI of $7.34 for every dollar spent. With a focus on our core business and our integrated media solutions portfolio, Brown experienced a substantial amount of growth in 2010. We are poised to continue this success company wide in 2011, and want to assure you that we are “crewing up” to support growth and working hard to provide you with the quality and service you have come to expect from us. As we progress through 2011, we will continue to drive efficiency into our manufacturing platform and work to bring new business opportunities to our clients. This summer, our Waseca, MN facility will be home to a new press, which will increase capacity and flexibility for clients. Over 42% of Brown’s clients now leverage at least one of our media solutions and we are expanding the existing suite by adding options and services to our digital edition and catalog solutions. B.Mobile, Brown’s mobile solutions platform, continues to grow and now encompasses application development, mobile bar coding and mobile campaign development. As part of Brown’s continuous improvement efforts, we are introducing a customer insight program to gather valuable feedback and discuss new ideas and technologies with our clients. We greatly value customer input and have launched a client satisfaction survey to collect clients’ insights and assure we are meeting and exceeding their needs. When you receive the survey, we ask that you take this opportunity to provide us with your thoughts. Ultimately, my desire and that of the employees of Brown Printing Company is that we get to know you, who you are, what you do, and how we can work with you to be the right partner for your print and media solution needs. We are excited about the new opportunities that 2011 will bring, and looking forward to building a bright future together. Best Regards, Volker Petersen President and CEO

Previous Page Next Page

Publication List
Using a screen reader? Click Here