BPC Advantage Spring 2011 : Page 3
freshalicious ™ Eat Fresh. Eat Local. Eat Healthy. Ten years ago, Stacey Fokas gave birth to her first daughter, Anastasia. Anastasia was born anaphylactic, or severely allergic to milk protein and, as Fokas and her husband soon found out, it was not just milk she was allergic to, but also eggs, olives, olive oil, tomatoes, lemons and sulphites. The Fokas family immediately began changing their lifestyle and eating habits to meet Anastasia’s dietary needs. Stacey began reworking and testing old recipes by eliminating the dairy products and sourcing the ingredients from her local community. “Cooking and baking have always been hobbies of mine,” said Fokas. “I grew up in a family of great cooks, and every social event was centered around food.” Following her success at home cooking “tasty” dairy free meals, Fokas’ daughter began encouraging her mother to write a cookbook so that Fokas may help other families struggling with similar allergies. “I felt as though it was my responsibility to turn this negative food allergy into a positive experience,” explained Fokas. “I have enjoyed sharing and compiling my recipes and food journeys in my cook-book, freshalicious. ™” Fokas was referred to Sharon Martin-Toussaint, sales representative for Brown Printing Company, by a friend and client of Brown’s, TFP Media Inc. Freshalicious ™ began printing with the support of Brown Custom Services, Brown’s specialty print-ing division, in July of 2010, and can be found in specialty Chapters/Indigo, small book stores, grocery stores, health food stores or by visiting Fokas’ website at freshalicious.ca . “Stacey is a real ‘go-getter,’” stated Martin-Toussaint, “if there is an obstacle, she doesn’t go around it, she goes through it. This characteristic is evident in the pub-lishing of this cookbook,” added Martin-Toussaint. “And by the way, her sugar roasted ginger carrots are to die for!” Brown Custom Services utilized one of their trusted vendors to produce Fokas’s unique, hardcover cookbook. This division of Brown specializes in printing outside of the standard print manufacturing platform and works with our customers to create a convenient seamless experi-ence when outsourcing is needed. “Brown Printing, and their team, were absolutely wonderful to work with, and the quality of the finished product is out-standing,” exclaimed Fokas. “Ultimately my goal is to use my life experiences to help people like my daughter, encourage people to source locally through their communities and inspire conscious food investigators.” Follow Stacey and her Food Journey at twitter.com/fresh_alicious. Fokas, a resident of Ontario, Canada, sources her cooking ingredients from the community first and encourages her readers to do so as well. One of the unique features that separates Fokas’s book from other dairy free cookbooks is her ability to extend this type of life-style anywhere in North America. “Sourcing on the same continent is absolutely necessary if we’re going to protect our local food suppliers and truly understand what nutrients we are putting into our bodies. If nothing else, buying local will force you to be creative with your cooking,” finished Fokas. Stacey’s favorite recipe to signify spring: Spring asparagus wraps Scan the barcode to get the recipe now. Interested in printing something outside of the standard printing or manufacturing platform? Contact Brown Custom Services today at BrownCustomServices@bpc.com.
Eat Fresh. Eat Local. Eat Healthy
Ten years ago, Stacey Fokas gave birth to her first daughter, Anastasia. Anastasia was born anaphylactic, or severely allergic to milk protein and, as Fokas and her husband soon found out, it was not just milk she was allergic to, but also eggs, olives, olive oil, tomatoes, lemons and sulphites.<br /> <br /> The Fokas family immediately began changing their lifestyle and eating habits to meet Anastasia’s dietary needs. Stacey began reworking and testing old recipes by eliminating the dairy products and sourcing the ingredients from her local community. “Cooking and baking have always been hobbies of mine,” said Fokas. “I grew up in a family of great cooks, and every social event was centered around food.”<br /> <br /> Following her success at home cooking “tasty” dairy free meals, Fokas’ daughter began encouraging her mother to write a cookbook so that Fokas may help other families struggling with similar allergies.<br /> <br /> “I felt as though it was my responsibility to turn this negative food allergy into a positive experience,” explained Fokas. “I have enjoyed sharing and compiling my recipes and food journeys in my cookbook, fresh alicious.™”<br /> <br /> Fokas was referred to Sharon Martin- Toussaint, sales representative for Brown Printing Company, by a friend and client of Brown’s, TFP Media Inc. Fresh alicious™ began printing with the support of Brown Custom Services, Brown’s specialty printing division, in July of 2010, and can be found in specialty Chapters/Indigo, small book stores, grocery stores, health food stores or by visiting Fokas’ website at freshalicious.ca.<br /> <br /> “Stacey is a real ‘go-getter,’” stated Martin- Toussaint, “if there is an obstacle, she doesn’t go around it, she goes through it. This characteristic is evident in the publishing of this cookbook,” added Martin- Toussaint. “And by the way, her sugar roasted ginger carrots are to die for!”<br /> <br /> Brown Custom Services utilized one of their trusted vendors to produce Fokas’s unique, hardcover cookbook. This division of Brown specializes in printing outside of the standard print manufacturing platform and works with our customers to create a convenient seamless experience when outsourcing is needed.<br /> <br /> “Brown Printing, and their team, were absolutely wonderful to work with, and the quality of the finished product is outstanding,” exclaimed Fokas. “Ultimately my goal is to use my life experiences to help people like my daughter, encourage people to source locally through their communities and inspire conscious food investigators.”<br /> <br /> Fokas, a resident of Ontario, Canada, sources her cooking ingredients from the community first and encourages her readers to do so as well. One of the unique features that separates Fokas’s book from other dairy free cookbooks is her ability to extend this type of lifestyle anywhere in North America.<br /> <br /> “Sourcing on the same continent is absolutely necessary if we’re going to protect our local food suppliers and truly understand what nutrients we are putting into our bodies. If nothing else, buying local will force you to be creative with your cooking,” finished Fokas.
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