Opportunities for the Majority Brochure OMJ Brochure : Page 1
For the private sector, the base of the pyramid is a source of innovation, business growth, and social transformation. CrACking the Code on doing BuSineSS with the BASe of the PyrAMid Developing market-based solutions to address poverty challenges is an emerging field in development finance. Opportunities for the Majority is a pioneer in this work, and has now built up a portfolio of diverse, innovative, and proven solutions that can be replicated across the region and beyond. Through its work with dozens of companies, OMJ has learned what it takes to create successful base of the pyramid business projects. Opportunities for the Majority knows: • How to construct a business plan that engages the base of the pyramid in new ways. • The market characteristics of base of the pyramid communities throughout Latin America and the Caribbean, and their unique needs and desires. • Misperceptions and coordination failures that have kept the base of the pyramid such an underserved and underrecognized market for decades. • How a company can measure the social impact of its base of the pyramid business ventures. As part of the Inter-American Development Bank, Opportunities for the Majority is able to leverage the IDB’s presence throughout the region, its experience with the public and private sectors, and its convening authority to build the partnerships and mobilize the resources required to build market-based solutions for the base of the pyramid.
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